observing iterations

Apple, Epic, and Fortnite in 2020 — The Big Picture

How To Turn $500 Phone Into $1000 One

Innovations in pricing, expensive phones, and role consumers…

Five Whys of Top Notch iPhone X

To understand why iPhone X has a notch on top, we just need to ask…

Three Standout Features of Essential Phone

Essential Phone is an Android flagship with three standout…

Joke About Hot Dog Decades In The Making

What if ten years ago you heard: “Smartphone app which…

Five billion Is Better Than Two Billion

How large a market for iPad is and should be — and how…

There Is No Place Like Home

In a race to make a smartphone that’s only a large piece of glass with no bezel and no buttons, Samsung seems to be in the lead. Galaxy S8, which will be here in a matter of days, is a flagship in the fullest possible sense. Tour de force priced as a premium device, and a…

Let’s Toss a Coin and Make a New iPad

Imagine you were a CEO or some other executive at Apple, with only one task ahead: to get iPad back on the right track. Sales keep decreasing quarter over quarter, having peaked in Christmas quarter of 2013 and gradually dropping to about half of that for same…